The EMG Method program is a breakthrough business process that harnesses the power of the work, developments and specific results of publicity and public relations programming, then seamlessly leverages those results into branding and lead generation activities for clientele. The Method programs empowers your account team to methodically reach out to defined current and prospective clients and share third party endorsements and successes in a personal manner through ongoing business letters and leveraged publicity automatically generated and distributed. The client need do nothing but work with their EMG account executive in creating a list of defined brand champions, and current and prospective clientele. EMG will do the rest and deliver what is most important - traffic.