Your brand is the most important asset of your organization. It is the essence of who you are, what you do, what you stand for and probably most importantly – what others perceive you stand for. It is your promise of long term, and ongoing revenue. It is the intrinsic value of your organization. It should be nurtured, promoted, protected. But first, you must understand who you are.
As the excellent book, The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark & Carol S. Pearson outlines, 12 archetypes are very applicable to brand building, and each organization, person and product is either one or a combination of two of these brand archetypes. This development is used in our critical upfront stages of our proprietary BOA process to uncover, develop and breathe life into a brand.
Which one are you? To help uncover that, fill in the following and we’ll provide a report to give you some guidelines of your brand and brand essence.
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Your brand is the most important asset of your organization. It is the essence of who you are, what you do, what you stand for and probably most importantly – what others perceive you stand for. It is your promise of long term, and ongoing revenue. It is the intrinsic value of your organization. It should be nurtured, promoted, protected. But first, you must understand who you are. 
