Rodger Roeser, APR
President
rroeser@eisenmarketinggroup.com

A quarter a bale. From age nine to age 15, a young boy from the country outside of Cleveland would labor in the hot summer sun to work on his family farm – baling hay, mucking stalls, detassling corn, and cultivating the fields of soy and alfalfa. He can ride a horse with the best of them, owns an honest to goodness cowboy hat, and knows how to wrangle a bull for a quarter a bale – enough to buy his first car. The 1979 Oldsmobile Cutlass Supreme took this country boy named “Roddy” through high school and college, where he graduated with honors from Kent State University and a degree in Broadcast News. During college, Roeser held only one job – rock star – which paid him enough by playing clubs and smokey bars to pay his way through, and oddly enough, forged his first foray into public relations. The lead singer and bass slinger in an ‘80s Cleveland band, Roeser scored his first and only Billboard 100 hit in 1990 with a “hair band ballad” called Was It You, and even had a video on MTV.

He understands the value of hard work. Now clad in a suit and tie, he appreciates the power of growing up from nothing and working tirelessly to affect change and to bring the full expertise of his vision, clarity and tenacity to bear for marketing clients. The only child has even learned humility and sharing, and practices it occasionally. Through it all, Roeser understands and values the legacy of hard work and of dollars – and works with client investments in their marketing as if it were his own money.

Some agencies are good at generating reports and invoices – Roeser generates results. The transplant to Cincinnati by way of Cleveland and New York, believes that through hard work, the right tools, and a forward thinking vision, all combined with the will to “Git R Done,” are the cornerstones of why clients rely on his expertise time and time again. Giddyup.

Roeser is the immediate past President of the Cincinnati Chapter of the Public Relations Society of America. He has served as its Vice President and Chairman of Sponsorship. Roeser is the former Senior Public Relations Consultant for 3 Time “B2B Agency of the Year” for HSR Business to Business. He is also the former General Manager of VMS Ohio and former Public Relations Director of the #88 NASCAR Team. An award winning television and radio anchorman, Roeser is also the 1996 winner of The Ohio Newspaper Association’s “Hooper Award” as Newspaper Editor of the Year. He is currently a contributing writer to PRNews Magazine, Inspire Magazine and the Cincinnati Business Courier.